Heartwear

Heartwear was created by Lidewij Edelkoort and her group of fashion designer friends. It is a non-profit organisation that collaborates with artisans by helping them produce their products on a larger scale, without compromising their know-how, skills, culture or the environment they live and work in. Heartwear chooses to produce high level products and to distibute them across a large network with the help of department stores and magazines. Heartwear has created indigo-coloured textiles for fashion and interior designs. The profits are reinvested in the region where the artists live and the goal of the organisation is for the local industry to become self-sustainable.